It’s not to share what we do, be funny or capture interest from our peers.
As a small business owner, the goal of those 160 characters is to:
1. Get followers.
2. Get those followers to do something.
You want to capture someone’s attention, so they follow you. This gives you the opportunity to nurture relationships with people, so the ones who are interested in what you do or sell are more likely to become your customers over time.
The idea behind your bio is that you want to provoke enough interest so that somebody will follow you back. – Mark Schaefer, The Tao of Twitter
The smart Twitter bios also invite your followers to do something, encouraging them to take a step towards becoming your customer. In this post we’re going to go over how to write your Twitter bio so that it converts more customers.
1. Your Photo Matters
Roughly 8% of people follow you because of the quality of your profile photo.
Yes, your bio photo impacts your ability to get customers from Twitter – and more for men than women. Roughly 10% of men follow people on Twitter based on the quality of their photo, and 6% of women do the same.
So, put your best face forward.
Check out this article from Mashable on 5 Tips for Creating the Perfect Profile Pic to get started.
2. Follower Count Is Less Important
A whopping 95% of your customers don’t care if you have 5, 500 or 50,000 followers.
In fact, almost everyone on Twitter (93.6%) has less than 100 followers.
So, don’t focus on trying to grow the number of followers you have to make your Twitter bio look better in hopes of getting more followers. Focus on attracting qualified leads – aka someone who will be interested in buying your products or services – and then doing your best to respond to them within 24 hours when they reach out to you.
Response time is key to getting customers from Twitter. Not your follower count.
3. Boring Basics 101
You have 160 characters to tell us what you do.
- Are you a nutritionist? Or are you a “Nutritionist specializing in weight management through meal plans.”
- Are you a lawyer? Or are you a “Commercial real estate lawyer focused on property rezoning.”
- Are you a magician? Or are you a “Magician that makes corporate events and conferences fun.”
Spend 60-80 characters saying exactly what you do. It’s not as exciting as saying:
- “Nutritionista with a passion for food.”
- “Lawyer. Professional paper filer.”
- “I make magic happen.”
But it’s specific.
And it will give people an idea of whether they may want to be your customer. Remember, the goal is to qualify people and get as many potential customers following you as possible, not get as many people following you as possible.
Be SEO friendly.
You want to come up in search results when people are searching for what you do. So, feel free to use 1 or 2 hashtags that you think people who are interested in what you do will be using.
- #nutritionist #weightloss
- #realestatelaywer #rezoning
- #corporateevents #corporateentertainment
You can use periods, commas or lines to separate what you do in your Twitter bio. As long as it’s consistent.
Choose your place wisley.
If your business is physically located in a community and your customers visit you physically in your office or store (as your main source of revenue), use your neighbourhood and city in your profile.
- Ex: Yaletown, Vancouver or Queen Anne, Seattle
If you send goods or provide services anywhere in your country (as your main source of revenue), choose your city and province or state.
- Ex: Vancouver, BC or Seattle, WA
If you send goods or provide services outside your country (as your main source of revenue) and therefore you want to look more international, choose your city and country.
- Ex: Vancouver, Canada or Seattle, USA
4. Add a Call To Action (CTA)
Now someone can find you (via hashtags), they know what you do (via a concise description) and they know where you are, what do you want them to do?
Other than follow you?
For example, Hootsuite founder Greg Gunn invites you to chat with him if you’re interested in partnerships, integrations, basketball or bourbon.
This is a great way to encourage someone who’s interested in what you do to start a conversation, which is a good first step towards building a relationship with them, and towards them becoming your customer.
5. Have Fun
After a 60-80 character description, 1 or 2 hashtags and a quick CTA, you may have room for 1 or 2 words to showcase your personality.
This is where you can be creative.
Go for it.
Greg included his fun fact as part of his CTA (ex basketball and bourbon), which is a good way to maximize the characters of his Twitter bio and showcase his personality.
Others do it at the end of their bio. Like Hillary Clinton saying she’s a “pantsuit aficionado, glass ceiling cracker, TBD…”
6. Show Your Company Relationship + Website
Make sure you include a link to your website, so your followers know which company is yours. And include the relationship you have with your company.
This may be obvious if your name is Bob Smith, your Twitter handle is @BobSmith, your company is Bob Smith Consulting and your website is http://www.bobsmithconsulting.com.
It might not be obvious if your name is Alexandra Skey and your twitter handle is @AlexandraSkey, but your company Twitter handle is @getspokal and your company website is http://www.getspokal.com.
If you have a separate Twitter handle for your business, include that Twitter handle in your bio, along with the relationship you have to your company and your company website. This is why I mention that I’m a “Cofounder of @getspokal” and give Spokal’s website in my Twitter bio.
If you really want to capture followers and turn them into customers, make a landing page for first time visitors and use that as the website in your Twitter profile.
We use Twitter 6x more on our phones than we do on our computers, so chances are someone will see your Twitter bio on their phone, and if they’re interested, they’ll also visit the website you have displayed on their phone.
If you make a landing page that welcomes them and is catered to their mobile mentality (on the go = shorter attention span) using 1 action item they can do – like a quick tip to act on, a short blog post to read or an email list to sign up for – you’re more likely to capture their attention.
Final Thoughts: Twitter Bios That Convert Customers
The goal of your Twitter bio is to capture someone’s attention so they follow you, giving you the opportunity to build a relationship with them over time, ideally converting them to become your customer.
How can you build relationships with them?
And by responding to all comments and questions within 24 hours.
So, what are some of your favourite Twitter bio tips?